Michael Dolan Dot Com

Tuesday, November 22nd, 2005

How to Read an IT Analyst Report

An interesting article that brings to light many of the “tricks” used when companies sponsor analyst reports. We’ve all seen the MSFT “Get the Facts” reports – but now you can see how to decipher them and pull out the “gotchas”. One that comes to mind quickly is how just about every Get the Facts report is based on a “simulated” situation – meaning MSFT didn’t collect real world data from real customers. Other insights are included in this article as well.

http://www.linuxplanet.com/linuxplanet/reports/6078/1/