Michael Dolan Dot Com

Monday, March 10th, 2008

A business school case study unfolding before our eyes

The new unlimited calling plan competition unfolding over the last week will be an interesting case study sometime in the future. Will this end with all market players racing to the bottom and losing profits to the benefit of consumers, or will Verizon’s first mover advantage give it a boost in competitive share gains - or will they all win with consumers paying for more than they consume? Only time will tell but it will be an interesting dance to watch and provide plenty of fodder for future corporate strategy textbooks …

http://www.msnbc.msn.com/id/23564206/